Contentful and Vue Storefront join forces to help eCommerce businesses increase their reach and boost conversion rates

Contentful , the leading content platform for digital-first business, is now Vue Storefront’s official partner! Together, they will address the most burning needs of modern eCommerce businesses faster and better. 

Contentful is the global leader in omnichannel content platforms and one of the pioneers of the API-first approach. It enables enterprises to deliver superb, unified digital experiences across every touchpoint with the speed and scale needed to grab mobile consumers’ attention. Thanks to its API-first architecture and app framework, it can be easily integrated with other tools and platforms, enabling companies to manage their content processes effectively. 

Contentful’s customers include Chanel, Bang & Olufsen, Shiseido, Peloton, BP.

The popularity of the company didn’t skip the attention of Foresters’ analysts. In The Forrester Wave™: Agile Content Management Systems (CMSes), Q1 2021, they named Contentful "a Strong Performer,” remarking its “well-articulated vision for helping companies become digital-first, plus the capabilities to help them get there.” They also mentioned that the company is “one of the most commonly referenced headless-first CMS platforms among Forrester clients.” 

And that actually explains it all.

Close collaboration with Contentful is an honor for us, but - most importantly - it simply makes sense for our clients. Together, we can deliver our clients the most up-to-date tools that enable them to increase their reach, boost brand awareness, and - last but definitely not least - improve their conversion rates.

Patrick Friday, CEO at Vue Storefront

Contentful is not only the leading content platform for digital-first businesses; it also shares  Vue Storefront’s belief in the API-first approach, which makes this partnership a natural step. 

With its modular architecture, Vue Storefront is a part of the “composable commerce” trend that is enabling merchants to use best-of-breed solutions. As an API-first content platform, we are also an advocate of this approach, and we couldn’t miss the opportunity to tighten our cooperation with a fellow API-believer.

Kevin Zellmer, VP of Partnerships at Contentful 

The collaboration between Vue Storefront and Contentful ended up with an amazing integration, provided out of the box in our enterprise version, which Telmore looks forward to implementing in their eCommerce replatforming project.

Telmore , which is operating in the telecommunication industry, noticed a great value in MACH-oriented architecture and was looking for partners able to help it put this idea into practice. Vue Storefront, commercetools, and Contentful turned out to be perfect for making that happen while guaranteeing a high level of customization possibilities and a short time to market.

Both Vue Storefront and Contentful are members of the MACH Alliance, which is an association established by companies dedicated to supporting "composable commerce,” a trend featured in Gartner's report as the "next big thing" in building software.